Regan Strom Files Class Action Against VIP Tires Alleging Unfair and Deceptive Business Practices

04/03/2025

Attorneys John Regan and Jeffrey Strom filed a class action complaint in the Business Litigation Session of Suffolk Superior Court on behalf of a former customer of VIP Tires and Service (“VIP”) and proposed classes of similarly situated customers alleging unfair and deceptive business practices. The complaint seeks damages for violations of Massachusetts General Laws Chapter 93A (the Massachusetts consumer protection statute) and unjust enrichment stemming from several allegedly unfair and deceptive practices VIP directed at the firm’s client and other consumers.

The Plaintiff alleges that VIP:

  • Included a “shop fee” on his invoice without adequate disclosure – burying the fee amidst subtotals for parts, labor, and taxes – despite providing no corresponding goods or services;
  • Sold tires represented as “new” that were allegedly four years old at the time of sale and failed to disclose that tire manufacturers commonly recommend replacement within six years of manufacture;
  • Agreed to perform a four-wheel alignment on his car and represented that a four-wheel alignment was performed when VIP allegedly only aligned two wheels;
  • Sold him a warranty that provided coverage he was allegedly already receiving for free from his tire manufacturer (and allegedly failed to disclose the overlap and/or even adequately disclose the warranty charge, which was allegedly added to his tire package without meaningful disclosure); and
  • Used allegedly misleading Google reviews generated through incentivized customer review practices.

The complaint alleges that VIP uniformly implemented these practices and numerous VIP customers were negatively impacted.

The lawsuit seeks damages based on the alleged difference between the goods and services customers paid for and the value of what they allegedly received. The plaintiff anticipates relying on expert testimony and other evidence to quantify those damages on a class wide basis.

“The practices our client alleges are classic examples of unfair and deceptive business practices,” said Jeff Strom. “No customer should be charged undisclosed fees or charged for undisclosed warranties that provide little or no additional coverage. Nor should retailers sell goods or services without disclosing known limitations or material downsides. We intend to vigorously pursue our client’s and all Massachusetts VIP customers’ rights to the fullest extent of the law.”

Consumers who believe they were affected by the practices alleged in the complaint are encouraged to contact Regan Strom for additional information regarding the case and their potential legal rights. 

UPDATE May 7, 2025: VIP removed this case to federal court, and it is now pending in the United States District Court for the District of Massachusetts, Case No. 1:25-cv-11257.

UPDATE March 10, 2026: Regan Strom largely defeated VIP’s motion to dismiss. The Honorable Patti B. Saris denied the motion as to all but one of the alleged practices, allowing the case to move forward on its core claims.

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